Real Estate Tip of the Week: And the Referrals Have It
As a real estate agent, you know that your job isn’t over after closing day – being a successful agent means staying in contact with previous clients and establishing that referral base. Who knows – you might just make a lifelong friend along the way!
The 2018 National Association of REALTORS® Profile of Home Buyers and Sellers shows that connections go a long way – 48% of younger buyers (37 years and younger) used a referral to select a real estate agent. Going above and beyond that extra mile even after closing will set up a positive precedent for you and your business.
Here are some sure ways to impress those clients after they’ve signed:
Usually a seven or 30-day follow up is a healthy buffer before checking in on clients. See how they’re enjoying their home and ask if they need anything!
Emails and Cards
Remember those special dates! Mail birthday or closing day anniversary cards – stay within their realm and showcase how you prioritize their personal well-being.
If allowed within your area, bringing over a special little gift the day of move in can surpass plenty of expectations. A bottle of wine, pizza, or a token that showcases the new area they live in can really solidify a positive review with you.
Stay in the Know
Post new updates to the area on your social media pages. Your clients will appreciate and really come to understand just how centered you are within the community. Any new business or housing development is another opportunity for you to present your knowledge of the neighborhood.
These are just some of the few ways you can really impress a client – showing them your expertise and care during the entirety of the homebuying process will establish your brand and your referrals.
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