Real Estate Tip of the Week: Communications Plan

Communication is key in any relationship – and when the relationship is between a real estate agent and a client, communication becomes even more vital.

To get the relationship off on the right foot, it’s important that you establish communication rules so your client understands your work, and you know what your clients wants.

How do you create one of these plans?


Ask your client how they’d like to be reached – is it through phone, email, text, and/or social media? Communicating through whichever system they choose will help them become more receptive.


Now that you’ve planned how they’d like to be reached, establish how often they’d like to hear from you. Should it be weekly, bi-weekly, monthly, or only when you have an important and urgent piece of information? Once you have this decided, both parties will have an understanding of how frequently they’ll be reached, so there isn’t any confusion left on the table.


It’s important for your client to know what your work days look like. Let them know what days and hours you work – and if you have any “after work hours” – set a policy for what that looks like as well.


Once you know their preferences, write out a specific time on the calendar when you’ll reach out to them and let them know. For example, if they said they would like to be reached weekly by phone, mark your calendar for every Thursday between 3pm and 5pm (or whichever day and time works for both of your schedules) and let them know that’s when they’ll be hearing from you.

Being a real estate agent means going above and beyond for your clients – and setting expectations for how you both will work wonders for your relationship.

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