Alliance Title & Escrow Blog

How do interest rates affect your buyers’ wallets?

We’ve all heard the conversations this spring – interest rates are on the rise. But what does that mean in dollars and cents for your buyers this summer?  Consider this: fixed mortgage rates in April were almost 2 percentage points higher than a year ago, which is a difference of literally thousands of dollars each […]

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Employee Spotlight – Francesca Ghiorso

Let’s give a round of applause for our newest employee spotlight, Francesca Ghiorso! Francesca is an Escrow Assistant at Alliance Title’s Meridian, ID branch. She has been with Alliance Title since 2020. Francesca assists two of Meridian’s Escrow Officers with agent, lender, and customer communication to help ensure a smooth transaction. She also spends a […]

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3 reasons we may be on the cusp of a building boom

Single-family home construction has been booming ever since the start of the pandemic. Even while dealing with supply chain issues, higher prices for materials and of course the pandemic, work is coming in quicker than it can be completed. Yes, it’s true larger firms did have delays. However, many of our smaller contractor friends continued […]

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Branch Spotlight – Meridian

Connected at the hip with Idaho’s capital city, you will find our next branch spotlight, Meridian! Meridian was one of the top 5 fastest growing cities in the country over the past decade (as of August 2021). The population in Meridian is currently 137,252 and counting! The town was first named Meridian in 1893 and […]

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Top 3 tips to remember when building your personal brand

Building a personal brand is essential in the digital world, especially for those of us in real estate. We work with some of the best people in our markets, but others should know, too. This business, after all, is all about relationships and making connections.  In the past, getting your name out there was limited […]

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Adjustable-Rate Mortgages Are Back. What we should all know about them now.

Adjustable-rate mortgages (also known as ARMs), are gaining popularity again as home prices and interest rates continue to rise. While they can offer affordability to homebuyers, they are a cause for concern for many who remember their contribution to the 2008 housing crisis. However, it’s a different ballgame right now. Let us explain why.   What […]

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Employee Spotlight – Rachel Franklin

Let’s give a round of applause for our newest employee spotlight, Rachel Franklin! Rachel is a Title Assistant for Alliance Title’s Nampa, ID branch. She has been with Alliance Title since 2018. Rachel’s days are full of searching for, and examining, properties. She loves the process of looking at the history of each property. Rachel […]

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Don’t forget the importance of referrals to win this summer

As spring turns into summer, our team wanted to remind our friends and customers that it’s always referral season. After all, real estate – and business in general – is all about relationships and referrals.  Plus, while many of our markets remain strong, we know lots of our fellow real estate professionals are looking for […]

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4 reasons Facebook is still important right now

The rise of social media platforms such as Snapchat and TikTok have revealed a recent importance of video focused marketing. While these platforms are a great tool to promote your listings and attract younger generations, it doesn’t mean that you should stop marketing on Facebook. It’s still the largest social media platform in the world […]

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Employee Spotlight – Lindsey Hood

Let’s give a round of applause for our newest employee spotlight, Lindsey Hood! Lindsey is an Administrative Assistant for Alliance Title’s Twin Falls, Idaho branch. She has been with Alliance since 2021. Lindsey is responsible for greeting clients and helping them feel welcome and comfortable before their closing. She adds, “I also take care of […]

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