Category Archive: Eastern Idaho Business News


Make sure you do these 3 things after getting a great review

During a month known for giving thanks – it’s time to talk about online reviews once again. Customer feedback is a topic we’ve covered multiple times – from the importance of solid testimonials, to how to get more of them, and the right ways to respond to a negative comment. This time, we’re only focused […]

Read More


Here are 4 phrases to use as a grateful listener

We all know that one of the major keys to a smooth transaction is good communication. It’s something that everyone in real estate strives to provide, and our customers expect from us. If you’ve worked with our teams before, you know we pride ourselves on the customer experience. However, we’re always looking for ways to […]

Read More


Thinking about buying a home soon? Keep these 4 tips in mind.

It’s hard to believe that 2023 is winding down. Of course, we’ve got plenty to celebrate between now and Jan. 1. However, if you’re thinking about buying a home in 2024, it’s time to start planning. This blog isn’t meant to scare you – our teams love working with first-time homebuyers. We appreciate all our […]

Read More


3 ways to make sure your next business card stands out

Raise your hand if you still hand out physical business cards. This physical act of introducing yourself remains a powerful tool for making connections and creating a great first- and lasting – impression. Nowadays, a useful card provides more than just your information though. It serves as a physical reminder of you and is a […]

Read More


4 real estate scams that could frighten any of us

Our teams are all about treats, and we don’t mind a few good-natured scares. With that being said, it’s important to remind us all that there are always bad actors lurking, ready to try to trick our partners and customers. The best way to fight these fraudsters is to bring their scary actions into the […]

Read More


4 reasons to push ahead with video marketing

Real estate is a visual industry, and there’s no better way to showcase properties than through video. High-quality videos offer a comprehensive view of a property, allowing potential buyers to get a feel for the space before physically visiting. Drone footage, 360-degree tours and virtual walkthroughs are powerful tools our agent friends have at their […]

Read More


4 things to know about mortgages rates right now

Let’s talk mortgage rates – again. Obviously, they have been one of the main topics of conversation all year. After all, high rates have consequences for housing affordability and, frankly, buyers’ wallets. Take this information from an article from earlier this month (using a rate of 7.72% for the following calculation). “For a borrower purchasing a $400,000 […]

Read More


3 things to know about the commercial real estate

This year hasn’t been the greatest for commercial real estate. We’re not breaking any news with that statement. However, there are still opportunities to be had in this area for investors, developers and others, and we want to make sure our partners and customers are ready to succeed.  So, what should players in this world […]

Read More


3 tips to help sell your home this fall

This time of year is often overlooked when it comes to selling a home because most people think of spring or summer as the prime time for real estate transactions. However, don’t be fooled. Autumn has its own unique advantages, offering a great opportunity to showcase your home’s charm and warmth.  Plus, with the way […]

Read More


Let’s talk about design – and 5 things you can create with Canva

A picture may be worth 1,000 words, and when it comes to real estate sales and marketing efforts, an appealing and engaging graphic may be worth 1,000 leads. But how can you easily create amazing graphics for cheap (or free), no matter your design experience? We’re glad you asked.  What is Canva, and how do […]

Read More