3 Steps to Thought Leadership
One of the buzz phrases in marketing circles these days is “thought leadership,” but what exactly is a thought leader? We work with some of the best local real estate experts and caring professionals around, which means you’re in a great position to establish yourself as a thought leader – whether you knew it or […]
Why Title Insurance?
You make an offer on a house and it gets accepted. Then what? Buying a house is a lot more complicated than signing a check and some papers, moving in and living happily ever after. A handful of problems can occur and become the villain of your home-owning story when purchasing and owning a property. […]
Wire Fraud: 3 Tips to Prevent
The new FBI cybercrime numbers for 2021 are out, and they are not great. We’ve used this blog to talk about the importance of being aware of wire fraud when it comes to our real estate transactions, but we wanted to make sure we did it again. Reported losses reached $350 million, up from $213 […]
Don’t Overlook Gen-Z!
When it comes to prioritizing a target audience in real estate marketing, Millennials are stealing the show. However, there’s another generation getting their foot in the door of the home buying market that you should be paying attention to: Gen-Z. Millennials (born between 1981-1996) and Gen-Z (born between 1997-2012) are often grouped together as the […]
3 Ways to Make Social Media Work for You
For all of us in real estate, social media has become more and more important when reaching new clients and interacting with partners and friends. Using it to elevate your game and show off your expertise will help engage customers and grow your brand. No matter which platforms (yes, that should be plural) you’re on, […]
3 Tips to Jumpstart Your Content Marketing Game This Season
We’ve used this space to talk about a lot of specific ways our partners and friends can get ahead in the marketing game. But what if you don’t even know where to start? Well, this blog post is for you. Let’s be clear: there is never a wrong time to start content marketing for your […]
Update in RON Legislation
Remote online notarization is helpful and beneficial for all parties in a real estate transactions – read about the latest update, here.